our History

Universal Brands

Universal Brands was established in UAE in August 2015 as a manufacturer of low tar premium tobacco products. Our exclusive range of products include “Omega and Arizona” brands, known for superior quality standards and international aspirations.

Region of Operation and Factory Location

Our headquarter is situated in Dubai, while our large scale climate-controlled tobacco production facility has been established at Ras Al Khaimah, UAE.

Our Management

Universal Brands captivates the strength of its highly experienced, diversified and creative management team.

The managing team and the employees coming from 11 different countries (from Europe and Asia), exhibit immense cultural diversity, bringing synergy for the company in terms of understanding diverse consumers’ preferences. Our team consists of managers having rich experience in tobacco industry, especially from the multinational environment.

At present, Universal Brands manages a workforce of 100 people, including technical and non-technical staff.

Our Shareholders

The shareholders of the company are from Europe and Asia, working collaboratively with Universal Brands to run the business responsibly and sustainably. We will keep delivering the highest values to all our stakeholders by investing in our brands, processes and people on a continuous basis.

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Vision and Mission

Vision

Become a World Class Company with a highly competitive portfolio of superior technology tobacco brands led by passionate people who act in the spirit of responsibility and business ethics.

Mission

  • Develop the utmost superior quality specifically low tar and advanced technology tobacco products at medium accessible price segments.
  • Provide our range of tobacco products by 2025 across the world (100+ markets) by developing:
    • 3 modern production facilities in Middle East, CIS and Asia.
    • A high speed and technologically advanced distribution networks.
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